Anyone can create a Facebook page, Twitter feed or YouTube channel. Almost no one has a plan for how they will use it.
If you want to be successful in social media, you must have a plan.
This post will help you create a plan that fits your congregation. It covers these topics:
- Having Clear Goals
- Being Consistent
- Capturing Your Content
- Automating to Save Time
- Developing a Schedule
- Studying the Statistics
- Where to Begin
A Case Study on Personal Social Media Plans
To get the most out of social media over the long run it is a good idea to have personal social media plan - a defined approach for how you will be present online - how much you share, when, what, and why.
Taking just 10 minutes to consider your approach can make you much more effective in social media.
That’s what Yvonne Shea discovered. Yvonne Shea is a member of Redeemer and she has been making beautiful beaded jewelry for ten years. It is her passion. Yvonne has a Twitter feed called @bead_tips where she shares tips on all aspects of beading from supplies to selling.
Yvonne has a very clear, well defined social media plan. It is also very successful. Yvonne has 564 Twitter followers and appears on 29 different lists. She gets 10-20 new followers every week, including bead stores and manufacturers. She gets re-tweeted frequently.
I was so impressed that I interviewed Yvonne to find out more. Here’s what I learned: