Now more than ever, it is essential to have a well designed and engaging church website. Here are my top ten commandments for getting the most value out of your church website.
1. Focus on Newcomers
Your church website's primary value is as an introduction to newcomers and then secondarily as news, resources, and information for members. Of course, there is overlap between the two. The difference is that members know where to find what they need. First time visitors don’t.
The home page and prominent menu items should focus on newcomers, providing the most crucial information on the first pages they see. Of course, you also want news and information for current members. You can place links/portals with this internal communication, especially administrative information, to the bottom or side of the page (and let people know where to find them.)
Help newcomers find your website on Google search using this technique.
In Four Easy Steps
QR or Quick Response codes are an increasingly popular way to quickly provide links and information to users of smart phones and tablets.
When scanned with a QR Reader App, they quickly convey contact information, website addresses, email addresses, phone numbers, calendar events, and more. Now, rather than typing in a website address, people can just scan the QR code and be taken directly to the site.
Our congregation has been using a QR codes for a while now. We include one in the Sunday bulleting that links to our Facebook page. This Sunday we took it a step further by making the entire liturgy available to people on their mobile devices.
I've always hoped for an alternative to all the paper we use on Sunday mornings, but I always imagined that the solution would be a technology that the church would provide - much like we do the bulletin. Now people are already coming to church with these devices - their smartphones and tablets. We don't need to invent or invest in the technology. We just need to make the materials available to them. Once you know how, its easy to do. And its free.
Here's how you can deliver your liturgy or any document to mobile device in four easy steps: