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Articles tagged with: marketing

Send Great Church Emails People Actually Want to Read

emailFor all the advances in digital communications and social networking, email continues to be the most reliable way for congregations to digitally communicate with members and potential members. Why? In the transition we find ourselves in between print and digital communication, email is the most reliable way of digitally sharing your ministry’s news and information. It’s as close to mailing a letter to everyone’s home as you can get, just without the paper and postage.

Unfortunately, most congregations fail to get the most out of their emails for several reasons:

  • Uninteresting design
  • Inconsistent scheduling
  • Incomplete email lists (who gets it)
  • Inability to measure their success (who reads it)
  • Too much or too little information
  • Lack of focus

However, for some that use email well, a weekly email update is becoming the anchor of their communications strategy, lessening the need for a time and paper intensive production of a monthly newsletter.

Here are some ways and a few examples of how to send great emails that people will read:

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Seven Things I Learned About Marketing and Life From My Dad

rickSome people think that marketing is a bad word, particularly when it comes to church.  It’s not for me.

My father was in marketing in one way or another for his entire career.  When I was growing up, he worked at Provident Bank of Maryland.  I used to go with him on visits to bank branches, production meetings, and I even in got to be in a few commercials. 

Later on, my dad went into the radio business, working as a general manager and in sales.  I went on radio remotes, hung out in the office, and even got on the air a couple times.  These are seven great lessons I learned about marketing (and life) from my dad.

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