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Articles tagged with: case study

Be Great in Social Media By Creating Value for Others

A Case Study on Personal Social Media Plans

yvonne 02To get the most out of social media over the long run it is a good idea to have personal social media plan - a defined approach for how you will be present online - how much you share, when, what, and why. 

Taking just 10 minutes to consider your approach can make you much more effective in social media.

That’s what Yvonne Shea discovered.  Yvonne Shea is a member of Redeemer and she has been making beautiful beaded jewelry for ten years.  It is her passion.   Yvonne has a Twitter feed called @bead_tips where she shares tips on all aspects of beading from supplies to selling. 

Yvonne has a very clear, well defined social media plan.  It is also very successful.  Yvonne has 564 Twitter followers and appears on 29 different lists.  She gets 10-20 new followers every week, including bead stores and manufacturers.  She gets re-tweeted frequently.

I was so impressed that I interviewed Yvonne to find out more.  Here’s what I learned:

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My Library is Killing It On Social Media

Using Social Media to Support Your Cause

woburn-library-3My library, the Woburn Public Library, was designed by the renown architect H.H. Richardson in 1897.  It is a beautiful building, but it is too small to meet current demands and the building condition is deteriorating.  The Library recently received a $5 million grant from the Mass Board of Library Commissioners to expand the building, but the majority of the cost, around $16 million, must come from the City of Woburn.  It’s a hard sell in difficult economic times. 

However, the library has redoubled its efforts to secure funding from the City through the Yes To Our Library campaign and they are doing an incredible job using social media to build support and make their case.    It’s a great case study about leveraging social media for your cause.  Here are some of the ways they are doing it:

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