One of the challenges for churches and ministers working in social media is figuring out how to build meaningful relationships with members, friends, and strangers.
In his book, The Thank You Economy, Gary Vaynerchuk draws on lessons he's learned from working with customers with his wine business and translates them into some great lessons for life, business, social media - and, as I see it, church and ministry.
Its worth reading in its entirety, but here are four big lessons I took away from it:
Tribes: We Need You to Lead Us by Seth Godin
I’ve just finished reading Seth’s Godin’s book, Tribes: We Need You to Lead Us. It’s a good, quick read, full of Godin’s unique wisdom and perspective. I recommend it. One of the things I like is how he describes our confusion between “faith” and religion.” I’ve heard this distinction made many times before, but what’s unique in Tribes is how Godin speaks of these terms in what I can only describe as a secular way. He’s not a church guy, so he’s not trying to defend a particular position within the church. This stance offers church insiders a good perspective on our own assumptions and use of religious language.