Last Sunday we began posting this message before worship as people entered the sanctuary, and the response has been great.
People are checking-in, tweeting, and sharing pictures way more already.
The simple idea is that by checking-in and posting to their social networks, people can help spread the word about what's happening in our congregation.
Why does this obvious but brilliant little slide work so well?
It gives people permission to break out their smartphones in worship—still kind of a new idea. And it feels fun. You can interact with other people from church in a playful social media way.
For all the advances in digital communications and social networking, email continues to be the most reliable way for congregations to digitally communicate with members and potential members. Why? In the transition we find ourselves in between print and digital communication, email is the most reliable way of digitally sharing your ministry’s news and information. It’s as close to mailing a letter to everyone’s home as you can get, just without the paper and postage.
Unfortunately, most congregations fail to get the most out of their emails for several reasons:
- Uninteresting design
- Inconsistent scheduling
- Incomplete email lists (who gets it)
- Inability to measure their success (who reads it)
- Too much or too little information
- Lack of focus
However, for some that use email well, a weekly email update is becoming the anchor of their communications strategy, lessening the need for a time and paper intensive production of a monthly newsletter.
Here are some ways and a few examples of how to send great emails that people will read:
If you create audio recordings of sermons or educational programing at your church (or want to start), its a great idea to podcast them in iTunes.
In today's web, its not enough to just make your content available, you want to serve it up in a way that makes it easy for people to access and listen. Podcasting on iTunes is great for this. With iTunes, people don't have to sit at the computer and listen for 10, 15 minutes or more, they can subscribe and get them automatically delivered to their mobile devices - which makes them more likely to actually listen.
Setting up a podcast on iTunes is a very managable process, you just have to know where to begin. iTunes provides an extensive information page. In this post I break it down into five steps and include some advice for getting the most out of your podcast. I just set up my own podcast for my sermon blog using this process and it works like a charm.
There is something very cool about singing Beautiful Savior, Amazing Grace, and A Mighty Fortress in a pub.
Sure, its partly the novelty of it, but it also worshipful, spiritual, intimate, fun, great outreach, and an affirmation of God's presence in our daily lives - in all the places we gather, including pubs.
I've helped to host four Beer and Hymns events. They've each been a little different but they have been great experiences. The singing is beautiful, the environment is relaxed, it takes us into the community, and it opens something up for people spiritually.
Beer and Hymns has been popularized in Lutheran circles by Nadia Bolz-Weber and House for All Sinners and Saints. Jodi Bjornstad Houge and Humble Walk Church also regularly host Beer and Hymns. Jodi writes about their experience here. I've included several links at the bottom of this post with examples of how people have done Beer and Hymns and what it means to them.
Here's my version of how to host your own Beer and Hymns event:
Photo by dpstylesGetting to know a new ministry context can be a fun but time consuming process. Using the geolocation service Foursquare can help you get the most out of your time.
One of the first tasks a ministry leader has in a new call is to getting to know the local community. You drop in at local cafes, parks, restaurants, take in local events, drive around town, getting the lay of the land. You introduce yourself to ministry colleagues and local leaders, and reach out to local news outlets.
You want to understand the community in which your ministry is situated and your parishioners live - you want to let people know that you're here - and begin to demonstrate your consistent presence in the community.
The goal is to start building a network with everyone from the mayor to the local barrista - a network which becomes the groundwork for collaboration, supporting the community, evangelism, and rallying together in times of need.
Foursqure helps take the consistent and demonstrable presence you are building in face-to-face meetings and extend it into the digital meeting places of your community.
Much of the conversation around social media and pastoral transition revolves around whether and how to stay connected to former parishioners on social media. I address this in another post. However, I also want to highlight some of the other, less discussed, ways technology plays a role in pastoral transition.
One important step in pastoral transition is digital disentanglement - handing over access, control, and information about the congregation’s website and social media platforms to those that remain.
This can be a bigger job that we expect. Often, we don't appreciate how digitally integrated we have become in our ministry settings until its time for us to leave.