Today I discovered the new ELCA "LIFT Taskforce." LIFT stands for "Living into the Future Together: Renewing the Ecology of the ELCA." The taskforce's mandate is "to develop and recommend options for the future of the ELCA in light of its identity, changes in its environment and its call to God’s mission."
To my mind, they are already doing it.
The first thing I noticed about LIFT is that they have created a web "site" entirely through social media. Their main website is a Wordpress.com blog. They also have a Facebook Page and a Twitter Feed. That's it! Compared to the epic maze that is the ELCA website, the LIFT site is totally refreshing - clean, crisp, and concise.
LIFT is a great model for congregations that 1. don't already have a website, or 2. are looking to reboot or simplify their site, or 3. don't have the financial resources to spend on web hosting, software, or a professional web designer. It's also a good way for individuals to begin crafting a web presence.
This is a deceptively simple way to have a cutting edge site. Here's the trick: