Articles tagged with: synods

19 December 2012

Social Media Strategies for Synods and Dioceses

Posted in ELCA, Resources, Social Media

iphone-iconsChurch judicatories, such as synods and dioceses, have a unique set of challenges and opportunties when it comes to employing digital social media to further their mission and ministry.

In this webinar I led for ELCA synod communicators, I suggest some crucial and often overlooked steps in developing a judicatorial social media strategy by applying the approach to social media for ministry that Elizabeth Drescher and I put forward in our book, Click2Save: The Digital Ministry Bible.

In the course of the webinar I quote Elizabeth, who once noted that, "Institutions don't do social. People do social." One of the dangers of judicatories and larger church institutions is that with the understandable need to disseminate news and information, we lose sight of the point of social media—actually developing relationships, not only with the judicatory or its staff, but congregation to congregation, person to person. It can be more difficult for larger instutions to make the shift from broadcast to social media, marketing to ministry, from the instituitional to the personal—but this is what will ultimately prove most effective.

Much of the advice here also applies to congregations and individuals.

23 September 2012

Social Media Bishop: A Conversation With Bishop Jim Hazelwood

Posted in Resources, Digital Ministry, Interviews, Social Media

Jim Hazelwood

Bishop Jim Hazelwood of the New England Synod of the ELCA is using social media to help make his synod more relational and his office as bishop more accessible.

In this video conversation we talk about the ways he is using blogging, YouTube, Facebook, Twitter, and texting to connect and tell the story of his synod - and to remind us that "we are the synod."

Bishop Hazelwood makes extensive use of video to document his travels, bring greetings when he cannot be somewhere in person, and share what's on his mind and heart. He also relates the story of doing a "Talk and Text" gathering with synod youth, recieving 369 text messages in an hour. His blog, Bishop on a Bike, serves as the hub of his digital ministry and provides a personal, less institutional, way to connect with the bishop.

Bishop Hazelwood is doing great stuff and his practice of digital ministry has great application to people in all ministry settings. The video starts after the jump. Enjoy!

05 May 2011

Shifting from Institution to Networks: The ELCA LIFT Report

Posted in ELCA, Church

LIFT ReportOne of the promising aspects of the ELCA LIFT report (some background here in my previous post) is its urgent call to begin to understand our church, not as a monolithic institution, but as a collection of overlapping and interconnected networks.

It “calls for immediate attention to this church as a grouping of networks. Caring for these networks, some of them virtual networks and social networking relationships, is an immediate necessity.”

Further, it recommends that we “initiate ways to encourage congregations, synods and partners to develop flexible networks for varying purposes, recognizing these networks can increase collaboration and connections across this church and include emerging leaders from all parts of the ecology.”

This is incredibly helpful and I want to make some suggestions about how we might do this.