Now more than ever, it is essential to have a well designed and engaging church website. Here are my top ten commandments for getting the most value out of your church website.
1. Focus on Newcomers
Your church website's primary value is as an introduction to newcomers and then secondarily as news, resources, and information for members. Of course, there is overlap between the two. The difference is that members know where to find what they need. First time visitors don’t.
The home page and prominent menu items should focus on newcomers, providing the most crucial information on the first pages they see. Of course, you also want news and information for current members. You can place links/portals with this internal communication, especially administrative information, to the bottom or side of the page (and let people know where to find them.)
Help newcomers find your website on Google search using this technique.