For all the advances in digital communications and social networking, email continues to be the most reliable way for congregations to digitally communicate with members and potential members. Why? In the transition we find ourselves in between print and digital communication, email is the most reliable way of digitally sharing your ministry’s news and information. It’s as close to mailing a letter to everyone’s home as you can get, just without the paper and postage.
Unfortunately, most congregations fail to get the most out of their emails for several reasons:
- Uninteresting design
- Inconsistent scheduling
- Incomplete email lists (who gets it)
- Inability to measure their success (who reads it)
- Too much or too little information
- Lack of focus
However, for some that use email well, a weekly email update is becoming the anchor of their communications strategy, lessening the need for a time and paper intensive production of a monthly newsletter.
Here are some ways and a few examples of how to send great emails that people will read: