Articles tagged with: elca

09 December 2013

Make Your Neighborhood Your Cathedral (Video)

Posted in Digital Ministry, Emerging, Church

stmarksThis fall I was invited to speak as part of a series called "Conversations that Matter" for the Northeastern Pennsylvania Synod of the ELCA. I gave the talk live at the first conversation in Nazareth, PA and then we recorded it for subsequent gatherings. The invitation was to speak about the future direction of the church in a way that provoked conversation and reflection.

This 22-minute video called "Make Your Neighborhood Your Cathedral" explores something I am deeply passionate about and I think is vital to the future of the Church—getting outside our church buildings and being present in public local and digital gathering spaces, whether it is the local cafe or pub, Facebook or Twitter. (Email readers will need to click here to view the video.)

  

 photo credit: alag_pl on Flickr

12 March 2013

Send Great Church Emails People Actually Want to Read

Posted in How To, Resources, Social Media

emailFor all the advances in digital communications and social networking, email continues to be the most reliable way for congregations to digitally communicate with members and potential members. Why? In the transition we find ourselves in between print and digital communication, email is the most reliable way of digitally sharing your ministry’s news and information. It’s as close to mailing a letter to everyone’s home as you can get, just without the paper and postage.

Unfortunately, most congregations fail to get the most out of their emails for several reasons:

  • Uninteresting design
  • Inconsistent scheduling
  • Incomplete email lists (who gets it)
  • Inability to measure their success (who reads it)
  • Too much or too little information
  • Lack of focus

However, for some that use email well, a weekly email update is becoming the anchor of their communications strategy, lessening the need for a time and paper intensive production of a monthly newsletter.

Here are some ways and a few examples of how to send great emails that people will read:

19 December 2012

Social Media Strategies for Synods and Dioceses

Posted in ELCA, Resources, Social Media

iphone-iconsChurch judicatories, such as synods and dioceses, have a unique set of challenges and opportunties when it comes to employing digital social media to further their mission and ministry.

In this webinar I led for ELCA synod communicators, I suggest some crucial and often overlooked steps in developing a judicatorial social media strategy by applying the approach to social media for ministry that Elizabeth Drescher and I put forward in our book, Click2Save: The Digital Ministry Bible.

In the course of the webinar I quote Elizabeth, who once noted that, "Institutions don't do social. People do social." One of the dangers of judicatories and larger church institutions is that with the understandable need to disseminate news and information, we lose sight of the point of social media—actually developing relationships, not only with the judicatory or its staff, but congregation to congregation, person to person. It can be more difficult for larger instutions to make the shift from broadcast to social media, marketing to ministry, from the instituitional to the personal—but this is what will ultimately prove most effective.

Much of the advice here also applies to congregations and individuals.

05 December 2012

Remembering The Rev. Dr. Ronald Thiemann

Posted in ELCA, Leadership, Church

On December 5th I had the honor of preaching the funeral sermon for my mentor and friend, The Rev. Dr. Ronald Thiemann. We lost him too soon and will miss him greatly.

ron thiemannFirst Meeting

I remember the first time I met Ron Thiemann. It was 1996 and I was a newly minted first year Master of Divinity student at Harvard Divinity School and Ron was the Dean. I was invited, along with all first years, to the traditional welcome cookout at Jewett House, the Dean’s residence. We shook hands in the receiving line and said hello. And that was it. In that brief moment, neither of us could have possibly imagined that our journeys would somehow lead us here today.

I never had a class with Ron, a fact he would later tease me about frequently. I tried to explain that he just wasn’t in my area, but he didn’t buy it. But I did see him often. You know, at Harvard, professors are our versions of celebrities and Deans all the more so. I remember seeing Ron walking hurriedly across the Div School campus. I’d say, “Hey, there’s the Dean!” It was like seeing a theological rock-star. I knew that he was brilliant, important, and busy teaching and guiding the Divinity school, which he did for 13 years.

So, perhaps you can imagine that when Ron and Beth appeared unannounced for Sunday worship here at Redeemer when I was serving as pastor, I had to do a double take. I peeked into the sanctuary from the back door and said, “Is that the dean? That’s the dean!” I walked up and, I’ll never forget, I nervously said, “Hello, Professor Thiemann, I’m Keith Anderson.” And Ron said, “Yes. I know.” Eek! And then I had to preach in front of him a sermon I didn’t particularly like. My heart thumped in my chest as it did for my sermons in the weeks to come. After weeks of calling him Professor Thiemann, he finally had to say, “Keith, please, call me Ron.”

And in the time since, I came to know Ron, not only as the incredibly accomplished scholar and institutional leader, advisor to political, religious, and business leaders, but as a colleague, a wise mentor, and, truly and most of all, a friend.

25 July 2012

What Young Clergy Want You To Know

Posted in Church

listen handPhoto by denise carbonell

Want to know what’s on the mind of young clergy? Try hanging out at the hotel bar at 1:00am during synod assembly. Despite what you might think, it is a sobering experience.

You will hear comments and conversation that range from anger, frustration, to deep sadness. Many of my friends and colleagues, who are talented and smart ministry leaders, are really struggling.

It troubles me to see such worry and cynicism among my friends and young clergy. It is a good thing for the church when young clergy are idealistic and hopeful. It reminds us all of why we do this work. I have such compassion for them and share many of their frustrations.

If you happened to show up at the bar at 1:00am, I think they would tell you...

16 July 2012

Dumbledore is Dead: The Death of Mainline Denominations

Posted in ELCA, Church

dumbledore fallingMainline denominations are not dead. They may be dying. At the very least the way they once were, the way we have known them for the last 100 years, is dead. So why do we keep looking to them for answers to the challenges we now face? Why do we keep expecting that they will somehow roar back and save us?

Clergy waste so much time lamenting the state of their denominations. It’s exhausting and fruitless. And I'm beginning to think that it says more about clergy than about the denomination.

Could the problem be that we are looking for something that they simply can no longer provide? Could it be that find it easier to lament and blame the denomination than to create our own solutions?

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