Social Media

Social Media Category

08 May 2012

Five Ways Church Members Can Participate in Digital Ministry

Posted in How To, Digital Ministry, Social Media, Church


Member participation is absolutely crucial for effective digital ministry, and yet there is very little guidance out there for people in our congregations. Most of the advice focuses on the role of professional ministry leaders.

Member engagement helps puts the "social" in social media by extending the community, amplifying the Gospel message, and helping move away from a one-person one-message model of broadcast media.

Here are five ways members can participate in and extend the digital ministry of their congregations:

07 May 2012

Three Questions on Religion and Media for Professor Mark Vitalis Hoffman

Posted in Social Media

Spring2012 blog tour graphic

What are the core compentencies of digital ministry? What role do apps play in the life of faith? What are the benefits of blogging?

Professor Mark Vitalis Hoffman (website, blog), Associate Professor of Biblical Studies at the Lutheran Theological Seminary at Gettysburg, takes up these questions as part of the LTSG spring blog tour. (More information and a listing of all the tour stops here.) In August, LTSG, in partnership with Luther Seminary, will launch of a new religion and media concentration in its MAR program. It's exciting to see our Lutheran seminaries providing formal training in this area - and that's where my questions begin:

1. As you've developed the MAR media concentration, what have you identified as the core competences that ministry leaders should have in digital social media?

Thanks for supporting this blog tour, Keith, and thanks also for your good questions.

“Religion and Media” is not only a very broad category, but it is also a constantly changing one. I can point to the outcomes we have defined:

  • Demonstrate literacy in a variety of media, including:
    • an awareness of the range and rapidly changing landscape of global media
    • the capacity to discern differing levels of authority
    • the ability to assess varying forms of authenticity
    • and the ability to communicate effectively in a variety of media;
  • Demonstrate an understanding of how social practices of story-telling, meaning-making, and the formation of identity and community are shaped by media;
  • Be able to promote matters of faith in public life through media and provide leadership for doing so in their congregation or agency;
  • Be able to support constructive discernment and spiritual formation in the midst of social media; and
  • Reflect theologically on how media shapes the practices of their own theological tradition.

16 March 2012

Using Pinterest in Your Digital Ministry

Posted in How To, Resources, Digital Ministry, Social Media


If one of the maxims of digital ministry is "be where people are," then you need to be on Pinterest.

Pinterest is a social networking site whose mission is to "connect everyone in the world through the 'things' they find interesting." Launched back in 2010, Pinterest has recently exploded onto the social networking scene, boasting 20 million users, who spend gobs of time on the site and share lots of content.

It is now one of the top 10 social networking websites and it drives tons of traffic other sites.

I've seen this with my own blog. I recently started sharing my blog posts on one of my Pinterest boards and I already get a high percentage of my traffic is coming from Pinterest. This really got my attention.

Before you lament that you now have yet one more social network to keep track of...Pinterest is actually easy and fun to use and its has great Facebook intergration, so it leverages a network you probably already know pretty well.

Here's how you can get started using Pinterest in your digital ministry:

08 March 2012

Life is a Highway: Making the Case for Digital Ministry in Congregations

Posted in Digital Ministry, Social Media, Church

128 headline

In a couple weeks I'll be leading an adult forum at Redeemer on the phenomenon of social media and how we, as a congregation, are using it in our ministry. This may seem obvious to readers of this blog, but its not something we talk about all the time at Redeemer.

As I thought about what social media means specificially to Redeemer's ministry context something occurred to me, which helped me contextualize what we are doing with our website, Facebook, Twitter, YouTube, and so on.

You may find it a helpful way in making the case for digital ministry in your own setting.

06 March 2012

Six Apps for Simplifying Your Time Online

Posted in How To, Resources, Social Media

One of the best ways to make the most of your time online is to find apps and web services that save you time and that you enjoy using.

These are six of my favorite apps for simplifying some common online and social networking tasks. Share your favorites in the comments.

29 February 2012

How Digital Ministry Builds Traditional Churches, An Interview

Posted in Resources, Digital Ministry, Interviews, Social Media

In this 50-minute wide-ranging interview I talk with The Rev. Chris Yaw from about church websites, social media, digital ministry, welcoming newcomers and reaching out beyond our congregations. I really enjoyed the conversation, which we did via Skype. Chris has many great interviews on his site including Bishop Mike Rinehart, Phyllis Tickle, Stephanie Spellers, Maggi Dawn, and many, many more. (The video begins with a short ad. The rest is all interview. Enjoy.)

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