Church judicatories, such as synods and dioceses, have a unique set of challenges and opportunties when it comes to employing digital social media to further their mission and ministry.
In this webinar I led for ELCA synod communicators, I suggest some crucial and often overlooked steps in developing a judicatorial social media strategy by applying the approach to social media for ministry that Elizabeth Drescher and I put forward in our book, Click2Save: The Digital Ministry Bible.
In the course of the webinar I quote Elizabeth, who once noted that, "Institutions don't do social. People do social." One of the dangers of judicatories and larger church institutions is that with the understandable need to disseminate news and information, we lose sight of the point of social media—actually developing relationships, not only with the judicatory or its staff, but congregation to congregation, person to person. It can be more difficult for larger instutions to make the shift from broadcast to social media, marketing to ministry, from the instituitional to the personal—but this is what will ultimately prove most effective.
Much of the advice here also applies to congregations and individuals.
Photo by Andrew TaylorIf you want to keep your preaching fresh but don't have the time or money to attend a big conference, consider using podcasts to spark your imagination and become a better preacher.
At its heart, preaching is storytelling - whether its retelling the Bible stories, the story of what God is up to now in the world, God's people, places, or encounters.
However, storytelling is becoming a bit of a lost art. We have less time these days to sit and weave together tall tails and stories. We are not as steeped in story as we used to be and, I fear, if only for myself, losing something in our proclamation.
Podcasts are a rich resources for modern day storytelling. They are schools for storytelling, if we listen not only what they say but how they say it - the pace, timing, wordsmithing. Best of all, it's free and you can listen from home, on a run, or in the car.
In the last year, I've made it a point to listen to storytelling podcasts, and I have definitely noticed an improvement in my story telling and preaching.
Here are three of my favorite storytelling podcasts:
Photo by Ally AubryElection season is in full swing and social networks are crammed full of all kinds of political messages. There has been a collective groan across Facebook and other social networks as many people share their sometimes surprising political convictions.
Ministry leaders often wrestle with how to respond and also how much to share their own political convictions, personal and pastoral considerations - how much to advocate, persuade, share news, be snarky, when there is so much at stake - even more so in the height of an election cycle.
Bishop Jim Hazelwood of the New England Synod of the ELCA is using social media to help make his synod more relational and his office as bishop more accessible.
In this video conversation we talk about the ways he is using blogging, YouTube, Facebook, Twitter, and texting to connect and tell the story of his synod - and to remind us that "we are the synod."
Bishop Hazelwood makes extensive use of video to document his travels, bring greetings when he cannot be somewhere in person, and share what's on his mind and heart. He also relates the story of doing a "Talk and Text" gathering with synod youth, recieving 369 text messages in an hour. His blog, Bishop on a Bike, serves as the hub of his digital ministry and provides a personal, less institutional, way to connect with the bishop.
Bishop Hazelwood is doing great stuff and his practice of digital ministry has great application to people in all ministry settings. The video starts after the jump. Enjoy!
Photo by dpstylesGetting to know a new ministry context can be a fun but time consuming process. Using the geolocation service Foursquare can help you get the most out of your time.
One of the first tasks a ministry leader has in a new call is to getting to know the local community. You drop in at local cafes, parks, restaurants, take in local events, drive around town, getting the lay of the land. You introduce yourself to ministry colleagues and local leaders, and reach out to local news outlets.
You want to understand the community in which your ministry is situated and your parishioners live - you want to let people know that you're here - and begin to demonstrate your consistent presence in the community.
The goal is to start building a network with everyone from the mayor to the local barrista - a network which becomes the groundwork for collaboration, supporting the community, evangelism, and rallying together in times of need.
Foursqure helps take the consistent and demonstrable presence you are building in face-to-face meetings and extend it into the digital meeting places of your community.