If one of the maxims of digital ministry is "be where people are," then you need to be on Pinterest.
Pinterest is a social networking site whose mission is to "connect everyone in the world through the 'things' they find interesting." Launched back in 2010, Pinterest has recently exploded onto the social networking scene, boasting 20 million users, who spend gobs of time on the site and share lots of content.
It is now one of the top 10 social networking websites and it drives tons of traffic other sites.
I've seen this with my own blog. I recently started sharing my blog posts on one of my Pinterest boards and I already get a high percentage of my traffic is coming from Pinterest. This really got my attention.
Before you lament that you now have yet one more social network to keep track of...Pinterest is actually easy and fun to use and its has great Facebook intergration, so it leverages a network you probably already know pretty well.
Here's how you can get started using Pinterest in your digital ministry: