My library, the Woburn Public Library, was designed by the renown architect H.H. Richardson in 1897. It is a beautiful building, but it is too small to meet current demands and the building condition is deteriorating. The Library recently received a $5 million grant from the Mass Board of Library Commissioners to expand the building, but the majority of the cost, around $16 million, must come from the City of Woburn. It’s a hard sell in difficult economic times.
However, the library has redoubled its efforts to secure funding from the City through the Yes To Our Library campaign and they are doing an incredible job using social media to build support and make their case. It’s a great case study about leveraging social media for your cause. Here are some of the ways they are doing it: